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Research

Hispanic Marketing blog - Latinas proving their influence.

Latinas Proving Their Influence is Growing Despite Inequity at the Workplace

As the U.S. Hispanic population continues to grow, it is becoming evident that the main influencers in those homes are women. Yet despite…

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Multicultural Marketing blog - Targeting beyond demographics

Going beyond demographics gives brands deeper understanding of behavior

Marketers have often ignored lifestyle when breaking down their target audience. For more than half a century marketers have sliced and diced society…

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