The Optics of Altruism: Is your brand helping, or trying to look helpful?
Co-authored by Susan Bowman Altruism is supposed to be about selflessness—helping others without expecting anything in return. Yet, in a world where generosity…
Read MoreMarketing Agency
Vibes, Memes, and Votes: How Influencers Are Shaping the Political Landscape
Article after article after article was written about the presence of influencers at the Democratic Convention last month. Why all the hoopla? After…
Read More
Saying Farewell to Your FYP? What a “TikTok Ban” Could Mean for Brands
As of Wednesday, April 24th, Joe Biden has signed legislation leaving TikTok 270 days to sell either a part or whole portion of…
Read More
Inclusive Trends for 2024
When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends –…
Read More
What AI Barbiecore Says About Bias – and Us
What does all this mean for inclusivity in commercial communication? Opportunity. By understanding the full scope of group biases, we can paint particular and precise bulls-eyes on those biases in both internal and external branding
Read More
