The Optics of Altruism: Is your brand helping, or trying to look helpful?
Co-authored by Susan Bowman Altruism is supposed to be about selflessness—helping others without expecting anything in return. Yet, in a world where generosity…
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A Faded Flag? Americana in Branding and Advertising in 2024
On June 12, 2010, I was at Richmond, Virginia’s Penny Lane Pub for the U.S. vs. England match in the group stage of…
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Title IX’s Importance Goes Way Beyond Sports
Co-authored by Felipe Diaz-Arango, Head of Strategy & Inclusion There’s a common misconception that Title IX only pertains to sports, and not for…
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Fightin’ Words in Advertising – Do We Have a Martial Language Problem?
When I went to graduate school to study advertising, one of my good friends was in the Air Force. She spoke the same…
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Inclusive Trends for 2024
When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends –…
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