The Challenge

Shure had recently undergone a brand refresh and looked to be a more authentic and inclusive marketer across their global footprint. They have three core business units: consumer, conferencing, and live performance.  Shure worked with PACO Collective to help align inclusive marketing strategies across all business units and geographies.  

The Solution

This included conducting a thorough target audience research analysis, conducting stakeholder interviews, and executing a comprehensive brand audit. Additionally, PACO Collective and Shure developed an Inclusive Marketing Playbook to guide and align their strategies across the different business units and geographies.