At PACO Collective, we’ve always known that Felipe Diaz-Arango is a visionary in the world of multicultural marketing and brand strategy. Now, Crain’s Chicago Business has made it official, naming our Head of Strategy & Inclusion to its prestigious 40 Under 40 list for 2025.
Felipe has dedicated his career to reshaping the way brands understand and connect with culture—not as a checkbox, but as a strategic imperative. He challenges conventional thinking, pushing brands to go beyond surface-level representation and instead build meaningful, lasting relationships with diverse audiences. His leadership has been the driving force behind campaigns that don’t just reflect culture but actively shape it, proving that inclusion isn’t a trend—it’s a business advantage and a creative necessity.
With a background that spans political science, global insights, and award-winning advertising, Felipe has a unique ability to uncover the narratives that often go overlooked. Whether it’s redefining how brands connect with Latino audiences or elevating underrepresented voices in media, he pushes beyond the obvious to create work that doesn’t just sell—it resonates.
Since joining PACO in 2024, Felipe has been instrumental in driving our mission forward. His passion, curiosity, and relentless pursuit of excellence make him a true force in our industry—and an essential leader in shaping PACO’s future.
We couldn’t be prouder to see Felipe recognized among the brightest minds in Chicago. This honor is well deserved, and we can’t wait to see what’s next.
Congratulations, Felipe!
